Koo , an Indian alternative of twitter is gaining a lot of attention from the netizens as the government ministers & ministries are switching to the app.
Koo’s rise comes as Twitter is currently engaged in a standoff with the Indian government over the blocking and unblocking of accounts linked to the farmer protests. The Koo a made-in-India app is now seen as a prospective competitor to Twitter in the backdrop of the government’s disagreement with Twitter.
Union minister Piyush Goyal, who is quite active on Twitter,announced on Tuesday that he has also opened an account on Koo. Electronics and IT minister Ravi Shankar Prasad has already joined the platform and has a verified handle. Several government departments, including the ministry of Electronics and IT , India Post have verified handles on this platform. Former cricketer Anil Kumble & Sadhguru are among the personalities who have joined the Koo.
Koo is a microblogging app just like Twitter where you can post opinions publicly & follow others. The character limit for a ‘Koo post’ is 400 while it’s 280 on twitter.Users can share audio, video & can create the post polls just like twitter.Users also have option of linking their Facebook , LinkedIn , Youtube & Twitter feed to their Koo profile. It is available as a website and on ios and Google Play Store.
Koo , a Swadeshi app was launched in March 2020. It had also won the Aatmanirbhar App Innovation Challenge along with other Indian apps like Zoho and Chingari. The Koo app was created by Bombinate Technologies Private Limited which is a Bangalore-based private company incorporated in 2015. Aparameya Radhakrishna and Mayank Bidawatka are the co-founders.
Prime Minister Narendra Modi had, in one of his Mann Ki Baat encouraged Indians to use the app.
The app is available in several languages, including Hindi, Telugu, Kannada, Bengali, Tamil, Malayalam, Gujarati, Marathi, Punjabi, Odiya and Assamese.
The Koo website notes that only 10 per cent of India speaks English and “almost 1 billion people in India don’t know English.Instead they speak one of India’s 100s of languages.” The website adds that the “majority of the internet has been in English. Koo is an attempt to make the voice of these Indians heard. They can now participate on the internet in their mother tongue by listening to the views of some of the sharpest Indian minds and also speak their mind by sharing their thoughts.”