INNOVATIVE TECHNOLOGIES IN TRADE AND THEIR IMPLEMENTATION

Abstract

The article discusses innovations used in the retail industry. The retail sector is currently undergoing a dramatic transformation driven by innovative technologies that provide unprecedented opportunities. The expediency of introducing elements of the digital economy into trade is argued. The main trends in the field of informatization in trade are presented. A set of measures is proposed to stimulate the introduction of innovations in trade. The author also dwells on one of the most important problems in the development of information technology - ensuring information security.