USE OF INNOVATIVE MARKETING IN THE DEVELOPMENT OF THE SERVICE SECTOR

Authors

  • Minarova Murshida Khodjimuratovna

Abstract

The article presents the content and correlation of the concepts of innovation marketing, innovative marketing, marketing innovations. The necessity of innovative transformations in marketing practice is substantiated. The objects and technologies of innovation marketing and innovative marketing are described. Approaches to the interpretation of marketing innovations, types and content of marketing innovations are considered.

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Published

2022-12-24